.hz-portal{--portal-accent:#6044e8;--portal-muted:#626571;--portal-bg:#fff;--portal-surface:#f5f5f8;--portal-text:#18191e;--portal-line:#e4e4eb;background:var(--portal-bg);color:var(--portal-text);font-size:16px;line-height:1.5;min-height:100vh}.dark .hz-portal{--portal-accent:#a99bff;--portal-muted:#b3b3c0;--portal-bg:#101014;--portal-surface:#1a1a22;--portal-text:#f5f5fa;--portal-line:#303039}.hz-portal *{box-sizing:border-box}.hz-portal a{color:inherit;text-decoration:none}.hz-portal a:focus-visible,.hz-portal button:focus-visible,.hz-portal input:focus-visible,.hz-portal select:focus-visible,.hz-portal textarea:focus-visible{outline:3px solid var(--portal-accent);outline-offset:4px}.hz-portal a:hover{color:var(--portal-accent)}.hz-shell{max-width:1280px;margin:auto;padding-inline:32px}.hz-skip{position:absolute;left:24px;top:-100px;z-index:100;background:var(--portal-bg);padding:12px}.hz-skip:focus{top:12px}.hz-masthead{border-bottom:1px solid var(--portal-line)}.hz-header-row{min-height:100px;justify-content:space-between;gap:20px}.hz-brand,.hz-header-row{display:flex;align-items:center}.hz-brand{gap:21px}.hz-logo{max-width:132px;height:40px;-o-object-fit:contain;object-fit:contain}.hz-brand>strong{font-size:32px}.hz-brand-divider{height:35px;width:1px;background:var(--portal-line)}.hz-brand-label{font-size:12px;letter-spacing:.13em;line-height:1.45}.hz-brand-label b{font-size:16px;font-weight:500;letter-spacing:-.03em}.hz-header-actions{display:flex;gap:22px;align-items:center}.hz-header-crm{font-size:14px;font-weight:600}.hz-button{display:inline-flex;align-items:center;justify-content:center;gap:16px;background:#6044e8!important;color:#fff!important;padding:14px 22px;border:1px solid transparent;border-radius:7px;font-size:15px;font-weight:600;cursor:pointer;min-height:48px}.hz-button:hover{background:#4e34cb!important}.hz-button-small{padding:10px 16px;min-height:42px;font-size:14px}.hz-button:disabled{opacity:.6;cursor:wait}.hz-button-outline{background:transparent!important;border-color:var(--portal-line);color:var(--portal-text)!important}.hz-button-outline:hover{background:var(--portal-surface)!important}.hz-nav{border-bottom:1px solid var(--portal-line)}.hz-nav-row{display:flex;gap:28px;align-items:center;min-height:53px;overflow:auto;scrollbar-width:thin}.hz-nav a{font-size:14px;white-space:nowrap;padding-block:16px;font-weight:500}.hz-main{padding-block:40px 64px}.hz-intro{display:flex;align-items:flex-end;justify-content:space-between;gap:36px;margin-bottom:28px}.hz-kicker{font-size:12px!important;font-weight:700;letter-spacing:.09em;line-height:1.5;color:var(--portal-accent)!important;margin:0 0 10px;text-transform:uppercase}.hz-intro h1{font-size:clamp(28px,2.9vw,40px);font-weight:750;letter-spacing:-.045em;line-height:1.15;margin:0 0 14px}.hz-intro h1 span{color:var(--portal-accent)}.hz-intro>div>p:last-child{font-size:15px;color:var(--portal-muted);margin:0}.hz-mobile-break{display:none}.hz-search{display:flex;align-items:center;border:1px solid var(--portal-line);border-radius:6px;min-width:275px;height:46px;background:var(--portal-surface)}.hz-search input{background:transparent;border:0;min-width:0;flex:1;padding:12px;font-size:14px;color:var(--portal-text)}.hz-search button{padding:13px;cursor:pointer}.hz-topic-bar{display:flex;gap:9px;align-items:center;flex-wrap:wrap;padding-block:18px;border-block:1px solid var(--portal-line);margin-bottom:30px}.hz-topic-bar>span{font-size:11px;font-weight:700;letter-spacing:.12em;color:var(--portal-muted);margin-right:8px}.hz-topic-bar a{font-size:13px;padding:6px 11px;background:var(--portal-surface);border:1px solid var(--portal-line);border-radius:5px}.hz-topic-bar a[aria-current]{border-color:var(--portal-accent);color:var(--portal-accent)}.hz-feature-grid{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(0,1fr);gap:40px}.hz-post-card{min-width:0}.hz-post-link{display:block;height:100%}.hz-cover{overflow:hidden;aspect-ratio:16/9;border-radius:8px;background:var(--portal-surface)}.hz-cover img{width:100%;height:100%;-o-object-fit:cover;object-fit:cover;transition:transform .25s}.hz-post-link:hover .hz-cover img{transform:scale(1.025)}.hz-post-text{padding-top:18px}.hz-post-text .hz-kicker{font-size:11px!important;margin-bottom:9px}.hz-kicker span{color:var(--portal-muted);font-weight:500;letter-spacing:0}.hz-post-text h2{font-size:22px;letter-spacing:-.025em;line-height:1.25;font-weight:700;margin:0 0 10px}.hz-post-text>p{color:var(--portal-muted);font-size:15px;margin:0 0 16px;line-height:1.65}.hz-post-feature h2{font-size:32px;letter-spacing:-.035em}.hz-post-feature .hz-cover{aspect-ratio:1.85}.hz-meta{font-size:12px;color:var(--portal-muted);display:flex;gap:12px;align-items:center;flex-wrap:wrap}.hz-meta svg{margin-left:auto}.hz-reading{border-left:1px solid var(--portal-line);padding-left:32px}.hz-section-heading{display:flex;align-items:center;justify-content:space-between;gap:16px;margin-bottom:22px}.hz-section-heading h2{font-size:25px;line-height:1.25;font-weight:700;letter-spacing:-.03em;margin:0}.hz-section-heading p{font-size:15px;color:var(--portal-muted);margin:8px 0 0}.hz-section-heading>a{display:inline-flex;align-items:center;gap:8px;flex-shrink:0;font-size:14px;color:var(--portal-accent);font-weight:600}.hz-reading .hz-section-heading h2{font-size:20px}.hz-reading-item{display:flex;gap:18px;border-top:1px solid var(--portal-line);padding:21px 0}.hz-reading-number{font-size:28px;color:var(--portal-accent);line-height:1.1;font-weight:400;letter-spacing:-.06em}.hz-reading-item h3{font-size:18px;font-weight:650;line-height:1.35;letter-spacing:-.025em;margin:0 0 10px}.hz-reading-item .hz-kicker{font-size:11px!important;margin-bottom:5px}.hz-help-link{display:flex;gap:14px;align-items:center;background:var(--portal-surface);border-radius:6px;padding:18px;font-size:13px;color:var(--portal-muted)!important}.hz-help-link b{display:block;font-size:14px;color:var(--portal-text);margin-bottom:3px}.hz-help-link svg{flex-shrink:0;color:var(--portal-accent)}.hz-paths{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-block:1px solid var(--portal-line);margin-top:40px}.hz-paths a{position:relative;padding:24px 22px;border-right:1px solid var(--portal-line)}.hz-paths a:first-child{padding-left:0}.hz-paths a:last-child{border:0}.hz-paths span{font-size:11px;letter-spacing:.08em;color:var(--portal-accent);font-weight:600}.hz-paths h2{font-size:20px;font-weight:650;letter-spacing:-.03em;margin:8px 0}.hz-paths p{font-size:14px;color:var(--portal-muted);margin:0}.hz-paths svg{position:absolute;right:22px;top:26px;color:var(--portal-accent)}.hz-section{margin-top:46px}.hz-card-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.hz-type-cover{display:flex;align-items:center;justify-content:center;gap:18px;padding:24px;border:1px solid var(--portal-line);color:var(--portal-accent);background:var(--portal-surface)}.hz-type-cover span{font-size:22px;letter-spacing:-.04em;font-weight:700}.hz-type-cover b{display:block;font-size:12px;letter-spacing:0;font-weight:500;margin-top:4px;color:var(--portal-muted)}.hz-cover-meta_ads{color:#3981e8}.hz-cover-google_ads{color:#278753}.hz-cover-crm{color:var(--portal-accent)}.hz-empty{padding:26px;border:1px solid var(--portal-line);border-radius:8px;background:var(--portal-surface);color:var(--portal-muted)}.hz-empty h3{font-size:20px;color:var(--portal-text);margin-bottom:8px}.hz-empty a{display:inline-flex;align-items:center;gap:8px;color:var(--portal-accent);margin-top:10px;font-weight:600}.hz-results-count{font-size:14px;color:var(--portal-muted);margin-bottom:20px}.hz-solutions{margin-block:52px;display:grid;grid-template-columns:1fr 1fr;gap:24px}.hz-solution{background:#20164e;color:#fff;border-radius:10px;padding:32px}.hz-solution>.hz-kicker{color:#c3baff!important;margin-top:20px}.hz-solution h2{font-size:30px;letter-spacing:-.04em;line-height:1.2;font-weight:650;margin:10px 0 16px}.hz-solution>p:not(.hz-kicker){font-size:16px;line-height:1.65;max-width:410px;color:#ddd8f0;margin-bottom:24px}.hz-solution-marketing{background:var(--portal-surface);color:var(--portal-text);border:1px solid var(--portal-line)}.hz-solution-marketing>.hz-kicker{color:var(--portal-accent)!important}.hz-solution-marketing>p:not(.hz-kicker){color:var(--portal-muted)}.hz-contact{display:grid;grid-template-columns:1fr 1.15fr;gap:64px;border-top:1px solid var(--portal-line);padding-top:48px;scroll-margin-top:24px}.hz-contact h2{font-size:44px;font-weight:650;line-height:1.14;letter-spacing:-.05em;margin:16px 0 22px}.hz-contact h2 span{color:var(--portal-accent)}.hz-contact-copy>p:not(.hz-kicker){max-width:365px;color:var(--portal-muted)}.hz-contact-copy ul{list-style:none;margin-top:22px;font-size:14px;color:var(--portal-muted)}.hz-contact-copy li{padding-block:9px;border-bottom:1px solid var(--portal-line)}.hz-form{padding:28px;border:1px solid var(--portal-line);border-radius:10px;background:var(--portal-surface)}.hz-form h3{font-size:22px;font-weight:650;letter-spacing:-.03em;margin:0 0 20px}.hz-form label{display:block;font-size:13px;font-weight:600;margin-bottom:16px}.hz-form label span{font-weight:400;color:var(--portal-muted)}.hz-form input,.hz-form select,.hz-form textarea{display:block;background:var(--portal-bg);color:var(--portal-text);border:1px solid var(--portal-line);border-radius:5px;width:100%;min-height:45px;padding:11px 12px;font-size:16px;font-weight:400;margin-top:7px}.hz-form-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:14px}.hz-form .hz-button{width:100%}.hz-privacy{font-size:12px;color:var(--portal-muted);line-height:1.6;margin:14px 0 0}.hz-privacy a{text-decoration:underline}.hz-form-error{font-size:14px;color:#dc3535;margin-bottom:16px}.hz-form-success{display:flex;flex-direction:column;justify-content:center;align-items:flex-start;gap:14px}.hz-form-success svg{color:var(--portal-accent)}.hz-footer{border-top:1px solid var(--portal-line);padding-block:32px}.hz-footer-row{display:flex;justify-content:space-between;gap:24px}.hz-footer strong{font-size:24px;letter-spacing:-.04em}.hz-footer p{margin-top:6px}.hz-footer nav,.hz-footer p{font-size:13px;color:var(--portal-muted)}.hz-footer nav{display:flex;flex-wrap:wrap;align-items:center;gap:24px}@media (max-width:1000px){.hz-shell{padding-inline:24px}.hz-header-actions{gap:12px}.hz-feature-grid{gap:24px}.hz-reading{padding-left:24px}.hz-intro{display:block}.hz-search{max-width:420px;margin-top:24px}.hz-post-feature h2{font-size:27px}.hz-contact{gap:30px}.hz-card-grid{gap:20px}.hz-nav-row{gap:22px}.hz-section-heading h2{font-size:23px}}@media (max-width:700px){.hz-shell{padding-inline:20px}.hz-header-row{min-height:80px;gap:12px}.hz-brand{gap:12px}.hz-logo{max-width:94px;height:30px}.hz-brand-label{font-size:9px}.hz-brand-label b{font-size:12px}.hz-brand-divider{height:27px}.hz-header-crm{display:none}.hz-header-actions{gap:4px}.hz-header-actions>.hz-button{font-size:12px;padding:8px 10px;min-height:38px}.hz-nav-row{gap:22px;padding-inline:20px;min-height:48px}.hz-nav a{font-size:13px;padding-block:14px}.hz-main{padding-top:26px}.hz-intro h1{font-size:30px;line-height:1.17}.hz-mobile-break{display:block}.hz-intro>div>p:last-child{font-size:14px;line-height:1.6}.hz-intro{margin-bottom:22px}.hz-search{max-width:none;margin-top:20px}.hz-topic-bar{margin-bottom:24px;padding-block:14px;gap:7px}.hz-topic-bar>span{width:100%;font-size:10px}.hz-topic-bar a{font-size:12px;padding:5px 9px}.hz-feature-grid{grid-template-columns:1fr;gap:28px}.hz-post-feature .hz-cover{aspect-ratio:1.65}.hz-post-feature h2{font-size:27px}.hz-post-text>p{font-size:15px}.hz-reading{border:0;padding:0}.hz-reading-item{padding:17px 0}.hz-reading-item h3{font-size:18px}.hz-paths{grid-template-columns:1fr;margin-top:28px}.hz-paths a,.hz-paths a:first-child{padding:20px 0;border:0;border-bottom:1px solid var(--portal-line)}.hz-paths a:last-child{border:0}.hz-paths svg{right:0;top:27px}.hz-paths h2{font-size:21px}.hz-section{margin-top:34px}.hz-section-heading{align-items:flex-start;gap:14px;margin-bottom:20px}.hz-section-heading h2{font-size:23px}.hz-section-heading p{font-size:14px}.hz-section-heading>a{font-size:12px;gap:4px;margin-top:5px}.hz-card-grid{grid-template-columns:1fr;gap:28px}.hz-card-grid .hz-post-card{border-bottom:1px solid var(--portal-line);padding-bottom:24px}.hz-type-cover{aspect-ratio:2.6}.hz-post-text h2{font-size:23px}.hz-solutions{grid-template-columns:1fr;gap:16px;margin-block:36px}.hz-solution{padding:26px}.hz-solution h2{font-size:30px}.hz-contact{grid-template-columns:1fr;gap:26px;padding-top:30px}.hz-contact h2{font-size:37px}.hz-contact-copy>p:not(.hz-kicker){max-width:none}.hz-form{padding:22px}.hz-form-grid{grid-template-columns:1fr;gap:0}.hz-footer-row{flex-direction:column}.hz-footer nav{gap:16px 22px}}@media (prefers-reduced-motion:reduce){.hz-cover img{transition:none}.hz-post-link:hover .hz-cover img{transform:none}}.hz-breadcrumb{display:flex;gap:12px;align-items:center;font-size:13px;color:var(--portal-muted);margin-bottom:30px}.hz-breadcrumb a{display:inline-flex;gap:6px;align-items:center}.hz-article-header{max-width:900px;margin:0 auto 30px}.hz-article-header h1{font-size:clamp(32px,4.2vw,54px);font-weight:700;letter-spacing:-.045em;line-height:1.12;margin:16px 0 24px}.hz-deck{font-size:20px;line-height:1.65;margin-bottom:24px}.hz-byline,.hz-deck{color:var(--portal-muted)}.hz-byline{border-top:1px solid var(--portal-line);padding-top:18px;display:flex;gap:20px;align-items:center;flex-wrap:wrap;font-size:13px}.hz-byline b{color:var(--portal-text);font-weight:600}.hz-byline span{display:flex;align-items:center;gap:6px}.hz-article-cover{max-width:1000px;margin:0 auto 40px}.hz-article-cover img{width:100%;aspect-ratio:2.2;-o-object-fit:cover;object-fit:cover;border-radius:8px}.hz-article-cover figcaption{font-size:12px;color:var(--portal-muted);margin-top:8px}.hz-article-grid{display:grid;grid-template-columns:240px minmax(0,720px);justify-content:center;gap:48px;align-items:start}.hz-sticky-sidebar{position:sticky;top:24px}.hz-article-sidebar{align-self:stretch}.hz-toc{border-top:2px solid var(--portal-accent);padding-top:18px}.hz-toc h2{font-size:16px;font-weight:650;margin-bottom:12px}.hz-toc ol{list-style:none;padding:0}.hz-toc li{border-bottom:1px solid var(--portal-line)}.hz-toc a{display:block;padding:11px 0;font-size:13px;color:var(--portal-muted);line-height:1.5}.hz-side-cta{margin-top:28px;background:var(--portal-surface);padding:20px;border-radius:6px}.hz-side-cta .hz-kicker{font-size:10px!important}.hz-side-cta h3{font-size:20px;line-height:1.3;font-weight:650;letter-spacing:-.025em}.hz-side-cta>p:not(.hz-kicker){font-size:14px;color:var(--portal-muted);margin:12px 0}.hz-side-cta>a{display:inline-flex;gap:6px;align-items:center;font-size:13px;font-weight:600;color:var(--portal-accent)}.hz-article-content{min-width:0}.hz-prose{font-size:18px;line-height:1.85;overflow-wrap:anywhere}.hz-prose>p{margin:0 0 24px}.hz-prose h2{font-size:29px;font-weight:700;letter-spacing:-.03em;line-height:1.25;margin:42px 0 20px;scroll-margin-top:26px}.hz-prose h3{font-size:23px;font-weight:650;margin:28px 0 14px;line-height:1.3;letter-spacing:-.025em}.hz-prose ol,.hz-prose ul{padding-left:25px;margin:20px 0 28px}.hz-prose ul{list-style:disc}.hz-prose ol{list-style:decimal}.hz-prose li{padding-left:3px;margin:10px 0}.hz-prose a{color:var(--portal-accent);text-decoration:underline;text-underline-offset:3px}.hz-prose strong{font-weight:650}.hz-prose blockquote{border-left:3px solid var(--portal-accent);background:var(--portal-surface);padding:20px 24px;margin:28px 0}.hz-prose pre{padding:20px;border:1px solid var(--portal-line);border-radius:6px;overflow-x:auto;font-size:14px}.hz-prose code,.hz-prose pre{background:var(--portal-surface)}.hz-prose code{font-size:.85em;border-radius:3px;padding:2px 4px}.hz-prose img{max-width:100%;height:auto}.hz-table-scroll{overflow-x:auto;margin-block:26px}.hz-prose table{width:100%;border-collapse:collapse;font-size:15px;line-height:1.6}.hz-prose td,.hz-prose th{padding:13px 15px;border:1px solid var(--portal-line);text-align:left;min-width:150px}.hz-prose th{background:var(--portal-surface);font-weight:600}.hz-learning-summary{background:var(--portal-surface);border-left:3px solid var(--portal-accent);padding:22px;margin-bottom:28px}.hz-learning-summary b{font-size:16px}.hz-learning-summary p{font-size:15px;line-height:1.7;color:var(--portal-muted);margin-top:8px}.hz-sources{border-top:1px solid var(--portal-line);margin-top:36px;padding-top:26px}.hz-sources h2{font-size:20px;font-weight:650;letter-spacing:-.025em}.hz-sources ul{list-style:none;margin:14px 0 0;padding:0}.hz-sources li{margin-bottom:16px;overflow-wrap:anywhere;font-size:14px}.hz-sources a{display:inline;color:var(--portal-accent);text-decoration:underline}.hz-sources a svg{display:inline;margin-left:4px}.hz-sources li>span{display:block;font-size:12px;color:var(--portal-muted);margin-top:3px}.hz-article-contact{margin-top:48px}@media (max-width:1000px){.hz-article-grid{grid-template-columns:200px minmax(0,1fr);gap:30px}}@media (max-width:700px){.hz-breadcrumb{margin-bottom:22px;font-size:12px;flex-wrap:wrap}.hz-article-header h1{font-size:35px;margin:12px 0 18px}.hz-deck{font-size:18px;line-height:1.65}.hz-byline{font-size:12px;gap:10px 16px}.hz-article-cover{margin-bottom:26px}.hz-article-cover img{aspect-ratio:1.6}.hz-article-grid{grid-template-columns:1fr;gap:26px}.hz-sticky-sidebar{position:static}.hz-side-cta{display:none}.hz-toc{padding:18px;background:var(--portal-surface);border-radius:6px}.hz-toc a{font-size:14px}.hz-toc li:last-child{border:0}.hz-prose{font-size:17px;line-height:1.85}.hz-prose h2{font-size:27px;margin-top:34px}.hz-prose h3{font-size:22px}.hz-sources{margin-top:28px}}@media (min-width:701px){.hz-card-grid:has(>.hz-post-card:nth-child(2):last-child){grid-template-columns:repeat(2,minmax(0,1fr))}.hz-card-grid:has(>.hz-post-card:only-child){grid-template-columns:1fr}.hz-card-grid>.hz-post-card:only-child .hz-post-link{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.5fr);gap:28px;align-items:center}.hz-card-grid>.hz-post-card:only-child .hz-post-text{padding:0}}